You Only Get One First Impression
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How important is it to have a company website?
A recent survey conducted by the Arketi Group indicated that 80 percent of journalists say companies without a website are less credible. (A free copy is available at www.arketi.com/surveys)
“While high-profile social media tools like blogs, Facebook, LinkedIn and Twitter are of interest to journalists, our findings indicate BtoB [business-to-business]marketers should not discount tried-and-true Internet technology,” said Mike Neumeier, principal of Arketi. “Search engine optimization and building media-friendly websites remain vital to reaching the business media.”
Do you want to make the right impression on clients and candidates?
Your website, in many cases, is the first impression that someone will have of your company. It represents not only your products and services, but it also reflects your company’s personality. This is the one place where you cannot afford to skimp. A large budget is not required, one can easily afford a smaller well designed site.
I recently walked into my pre-teen son’s room and found him building a website. Yes, a website! I sat down and watched him for a moment and the building tools and functionality of this site were amazing for being free…Yes, Free! It’s called Yola and it’s an online web builder and host. You’re probably thinking it won’t be good for a business… I thought the same thing at first. Then I found that the site integrates with the PayPal shopping cart, it has an application for booking appointments right from the site, no banners, no pop-ups, and tons of other customizing tools. You will amaze yourself with the kind of website you can build with limited tech-knowledge. It may not build you a site that will carry you to the Fortune 500, but it will definitely help you make a professional and functional site when you’re just starting out and money is tight.
Just in case you need futher proof, I came across these well maintained sites in my research of Yola:
- www.digital-retouching.net – This site was actually voted as the Yola Featured Site last week
- www.forty-something.com – This website is “The Best of SynthaSite”Award Winner. (Synthasite is the previous company name of the current Yola brand)
- www.CosmicSensorium.com
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The You Only Get One First Impression by Toni J Lynch, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Terms and conditions beyond the scope of this license may be available at www.glasscityconnect.com.
Toni J Lynch
Originally from California, I moved to Toledo OH in my junior year of high school and never left. While Toledo is not without it's faults I do find that it is a more calming environment to raise children as opposed to a bustling metropolitan hub like Los Angeles or San Francisco. As a self professed Geek Goddess with over 500 gigs of free space between my laptop and my PC I can say I love trying new programs and testing software. As someone that is working to start my own business I understand how important the behind the scene is to running a company and delight in sharing program and software reviews with co-entrepreneurs.
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Monday, March 8th, 2010 11:50 pm GMT -4
I will be checking out Yola for myself. I’d be a millionaire if I had this technology in my youth. Then again, I’d probably just use Myspace, Facebook, and Twitter to pick up girls.
By the way, how was my first impression?
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